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Welcome to the STAR Program!

STAR Frontline Training

STAR PROGRAM INFORMATION | APPLICATIONS ARE CLOSED FOR THE 2020 CLASS. Please Email Laura Felberg if you missed the deadline to apply: laurap@visitcanton.com

STAR Session II on April 9th has been POSTPONED. If you are a STAR Student, please check your email for communications or contact Laura at 330.454.1439


The Stark County Convention and Visitors' Bureau is excited to offer our STAR Frontline Training Program, which stands for Stark Tourism Ambassador Recognition. This program is FREE for students and designed to educate frontline employees, special event volunteers, museum docents, interns, and new employees in the tourism sector. Our goal is to enhance customer service skills, strengthen partnerships between tourism venues, and drive traffic to locally owned businesses and tourism destinations in Stark County. Your employees will get an in-depth look at the tourism assets of Stark County and learn more about their significant role in the tourism industry! 

Who is the audience we want to participate in this curriculum?

  • Hotel and attraction frontline staff
  • New sales staff at hotels and attractions
  • Volunteers for events, museum docents, and interns
  • Any new employee in the Stark tourism sector

What will STAR Students learn?

  • Customer Service best practices.
  • What is tourism and what does it mean to Stark County - bed tax, economic impact, tourism trends, etc.
  • What is a Convention & Visitors Bureau? Learn more about what we do and how we promote Stark County as a tourist destination!
  • General overview of Attractions, Restaurants, Cultural Institutions and Events in the region.
  • How their knowledge makes a difference, understanding how to answer questions and where to quickly find information.
  • Visit first hand some of our major tourist destinations!
  • Students will experience a walking tour of the Canton Arts District!

What will the student receive for participating in the class?

  • Students will read the book Lessons from the Mouse: A Guide for Applying Disney World’s Secrets of Success to Your Organization, Your Career, and Your Life.
  • Students will have the opportunity to be exposed to a variety of destinations using the STAR Travel Passport’s exclusive offers created for STAR students.
  • Graduating STAR Students will receive a ticket to attend and be recognized as a STAR graduate at the 2020 Visit Canton Tourism Week Celebration on May 7th.
  • Graduating STAR Students will receive a certificate and a STAR recognition pin to wear on their uniform.   
  • The program is FREE, and although not mandatory, we do encourage employers to compensate their staff for their time during the seven (7) hours it takes to complete both sessions 

2020 Class Dates & Information:

  • Session I: Thursday, March 5: 10:00 AM - 2:00 PM at the Akron Canton Airport & Bus Tour through select Stark County Attractions (Lunch Included)
  • Session II: Thursday, April 9: 10:00 AM - 1:00 PM at Visit Canton Downtown Canton & Downtown Canton Walking Tour (Lunch Included) ***POSTPONED***
  • Graduation: Thursday, May 7: Tourism Tailgate Luncheon ***POSTPONED***
  • STAR Passport: March 5 - June 15: Experience Stark County destinations firsthand utilizing the STAR Travel Passport. The Passport provides STAR students complimentary admissions at select attractions to familiarize yourselves with our most visited travel destinations so you feel confident recommending the area to guests!